Professional RESUME & Accomplishments

Senior Account Manager | Cardinal Digital Marketing Agency

Apr 2020 - Sept 2020

-          Successfully managed and optimized multiple clients’ digital marketing campaigns from inception to execution and presented post-launch analysis and reporting on a bi-weekly and monthly basis.

-          Project managed creative design and development projects and streamlined processes to ensure timelines were met and goals were exceeded.

-          Responsible for day-to-day authoring, maintenance, and optimization of clients' paid media assets, with the primary goal of CRO and increasing new leads by 20% MoM.

-          Evaluated and developed new digital media strategies that drove new acquisition growth and retention.

-          Researched target audiences and competitors and produced POVs about the marketplace and implications that effected and/or influenced the client.

ACCOUNT EXECUTIVE | DRUM AGENCY

Nov 2019 - Apr 2020

Ceased Operations Due to COVID-19

- Oversaw the planning, execution, and growth of direct response programs for nonprofit, for-profit, and e-commerce clients.

- Managed multi-channel digital and traditional campaigns for enterprise-level clients with 7 figure budgets that led to a 30% increase in ROAS.

- Orchestrated internal and external communications and led client meetings providing strategic insights and relaying project statuses.

- Identified and reported any project risks or dependencies that may occur throughout the project life cycle and escalated issues appropriately.

- Set daily expectations for tasks and outputs across teams accountable and provided all relative materials and documentations.

FIELD MARKETING & DIGITAL COMMUNITY MANAGER | HELLA COCKTAIL CO.

June 2018 - Oct 2019

• Led regional field marketing team for a premium beverage brand – training field staff, coordinating with regional distributors and local accounts to increase engagement with local buying communities.

• Increased region sales by 60% working alongside cross-functional teams and businesses creating promotional programs and activations; generating sales leads and increasing brand awareness.

• Managed an annual budget exceeding $250,000.

• Effectively increased organic social engagement by 46% and email open-rates by 20% by enhancing the social content strategy and strategic A/B testing of email subject lines and pre-header copy.  

• Identified consumer needs and preferences through market research and tailored email and social media copy accordingly.

BRAND ACTIVATION MANAGER | SNAPCHAT

Jan 2017 - Dec 2017

- Trained and managed a team of brand ambassadors for long-term sales and marketing field activation for social media consumer product

-          Met and exceeded sales goals by establishing KPIs and translating brand strategies into actionable plans of execution.

-          Received shipments, managed inventories and handles all cash deposits.

-          Acted as a customer adviser to assist and ease the shopping experience.

-          Collaborated with digital marketing teams, collecting and providing photo and video content as well as customer testimony to use in digital direct response campaigns.

Marketing Associate | SKINNYPOP POPCORN

June 2014 - Nov 2016

- Worked within the product-launch team for a premium snack brand – contributing to the goal of creating brand awareness and sales within local communities.

-          Performed guerrilla marketing and event-based sampling at public and private events throughout Georgia.

-          Educated consumers and served as the brand ambassador at tradeshows and conferences.

-          Analyzed and reported on the success and effectiveness of field promotions and by documenting sampling pace and gathering consumer feedback.

-          Participated in the research and identification of new areas of opportunity for product activation.

Education & CERTIFICATIONS

BS Marketing | Georgia State University, 2018

Digital Marketing Certification | General Assembly, 2018

Applied Research Fellowship | Massachusetts Institute of Technology, 2022-2023

Accreditation in Public Relations (APR) | Universal Accreditation Board, 2025

SKILLS