Strategic Communications & Public Relations

Maintaining credibility, enhancing trust, and driving coordinated action.

Latest Earned Media

New Fulton charter school aims to move students on a path to success

— The Atlanta Journal-Constitution, Dec 2, 2025

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Professional Background

Professional History & Accomplishments

For over a decade, I've worked across several industries and recognized a pattern:

  • Government agencies navigate politically charged environments where every message gets scrutinized by competing factions;

  • Nonprofits building coalitions when partners have conflicting priorities and different needs; and

  • Private companies managing merger messaging where employees need transparency, investors need confidence, and customers need reassurance.

All three organizations were balancing the need to manage reputation, drive coordinated action, and enhance confidence across diverse audiences, which requires targeted messaging that does not compromise organizational credibility or market position.

I solve this by building a communications infrastructure that enables organizations to act decisively while maintaining stakeholder trust. I design engagement systems that maintain reputation and preserve relationships during transition and controversy. I monitor stakeholder sentiment to inform strategic adjustments. I develop messaging frameworks that translate complex information consistently across diverse audiences. I transform communications from a bottleneck into a catalyst for organizational success.


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Erica Acha-Morfaw

I build trust with diverse audiences  through transparent communication & consistent delivery.

  • Brand strategy and organizational positioning

  • Crisis prevention, reputation management, and media relations

  • Executive advisory and messaging



I drive alignment & cultivate shared understandings across diverse stakeholder groups to enable coordinated action toward common goals.

  • Multi-stakeholder engagement and coalition building

  • Cross-functional collaboration

  • Change management and adoption strategy

I create clarity and translate organizational strategy and policy into accessible guidance that enables stakeholder action

  • Strategic messaging and content development

  • Policy and governance communication

  • Research synthesis and insight communication

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